AI Overviews: What They Are and How to Get Cited
A plain-language guide to Google's AI Overviews: how they're generated, which searches trigger them, and what actually gets a page cited.
7 articles
Answer Engine & LLM Optimization
Being cited by ChatGPT, Gemini and AI Overviews.
AI Shopping SEO: Getting Products Recommended
What product data, reviews and feed attributes AI shopping assistants draw on, and how a store makes its catalog eligible to be recommended.
Google AI Mode: How It Picks Sources and What You Can Change
How Google AI Mode selects and cites sources, how it differs from AI Overviews, and which SEO fundamentals still apply.
Should You Block AI Crawlers? Weighing the Trade-Off
Weighs blocking AI crawlers against allowing them: the split between training bots and retrieval bots, what each robots.txt token controls, and what enforcement actually requires.
llms.txt File: What It Does and Whether You Need One
A plain look at the llms.txt file: what it is, how it differs from robots.txt and sitemap.xml, and whether publishing one does anything today.
AI Citation Tracking: How to Measure It
A practical method for measuring whether ChatGPT, AI Overviews and other answer engines actually cite your site, and what the number does and doesn't tell you.
Voice Search SEO: What Actually Changes
How spoken queries differ from typed ones, why voice answers are winner-take-all, and the concrete levers — snippets, structured data, local accuracy — that actually move them.