Technical SEO

A plain-language breakdown of what an HTML sitemap actually does, how it differs from an XML sitemap, and when it still helps large or deep sites avoid orphaned pages.

How to structure CMS categories and tags so they build useful hub pages instead of thin duplicate archives, and when to noindex, merge, or delete a tag.

What nosnippet, max-snippet, max-image-preview and data-nosnippet each control in a search result, and what limiting a snippet costs in clicks.

A practical checklist of the SEO plumbing a headless CMS doesn't give you for free: content model fields, redirects, sitemaps, canonicals, and rendering.

What Recipe schema actually requires, why times and nutrition fail validation most often, and whether recipe-card plugins get the markup right.

How paywalled-content structured data lets Google index subscriber-only articles in full without it looking like cloaking.

Why Google shows no favicon, the wrong icon, or the wrong site name next to your result, and the specific fix for each one.

Sitelinks aren't requested or submitted. Google generates them algorithmically, and the real work is making your site's structure clear enough for it to trust you with extra links.

How Google actually crawls, titles and ranks PDF files, and the HTTP headers that control indexing when a page tag isn't an option.

What this Search Console status means, how it differs from Google overriding your canonical, and how to decide whether to fix it or leave it.

How to tell whether Google's 'Crawled - currently not indexed' status is a quality judgment, a rendering problem, or a linking problem, and what to actually change.

Search Console shows the URL as discovered but never crawled, for reasons that have nothing to do with content quality. Here is what actually gets it fetched.